BEHIND THE BRAND

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Our Story

Founded in 2019, White Fig was born out of a conscious shift to slow life down a little and from a love of finding beautiful things that have been thoughtfully designed and made.

Inspired by soft neutral palettes, tactile materials and classic design, we love to find timeless quality and luxury items that are mindfully made.

We  support other small business do what they love; carefully and patiently creating beautiful things to perfection. So many of our great finds are from women making from a home studio or garden room, fitting their business around their own lifestyle. It is this passion that inspires us to support and help grow this community and encourage others to buy less, buy better. 

 

So, whether you are looking to give your own home a makeover, or just that one special item to finish a room or give as a gift, White Fig can help you find something special.